We are firm believers in the notion that if you are using the world’s resources, you should be doing your part to replenish them. Makes sense, right? Because who the hell are we to walk onto this planet, take what we want and turn natural elements into new products that may never return to the Earth - we’re looking at you plastic.
"I think of it as a kind of "earth tax" for being polluters and using up natural resources. I believe that all of our taxes should be resource taxes."
- Yvon Chouinard, Founder of 1% For The Planet